Shannon Jaya

WORK

ABOUT

CREATIVE

RESUME

CONTACT

Shannon Jaya

INKWELL

A better way to track what you read

Readers deserve tools that fit how they actually read, so I designed a mobile app to make tracking progress more flexible, intuitive, and reflective of real reading habits.

Role

Solo

TIMELINE

10 weeks

Tools

Figma, Jitter, After Effects

FINAL APP SCREENS

The problem

Goodreads makes simple book logging unnecessarily difficult.

Through my own experience and by reviewing hundreds of user comments across the App Store, Google Play, and Goodreads’ own community forums, I identified three recurring issues:

1

Inefficient task flow

Too many screens make updates tedious, causing users to abandon tasks

2

Limited options

Lacks 1/2 star ratings, limiting detailed feedback

3

Outdated Interface

The app’s UI, unchanged for years, makes it feel unintuitive

USER INSIGHTS

USER PERSONA

RESEARCH

Excessive steps in the flow

Logging a book on Goodreads was mentally taxing, often leading to task abandonment.

Mapping this flow helped me define my design goal: streamline the process for a faster, more intuitive logging experience.

RESEARCH

Excessive steps in the flow

Logging a book on Goodreads was mentally taxing, often leading to task abandonment.

Mapping this flow helped me define my design goal: streamline the process for a faster, more intuitive logging experience.

RESEARCH

Excessive steps in the flow

Logging a book on Goodreads was mentally taxing, often leading to task abandonment.

Mapping this flow helped me define my design goal: streamline the process for a faster, more intuitive logging experience.

RESEARCH

Excessive steps in the flow

Logging a book on Goodreads was mentally taxing, often leading to task abandonment.

Mapping this flow helped me define my design goal: streamline the process for a faster, more intuitive logging experience.

APP FLOW

COMPETITIVE ANALYSIS

RESEARCH

Analyzing similar apps to inform user needs

After mapping the Goodreads flow, I looked at other similar apps to see what they did well and what users enjoyed most in logging, reviewing, and interacting with content.

This research helped me identify strategies for reducing steps, offering more flexible options, and keeping users engaged.

RESEARCH

Analyzing similar apps to inform user needs

After mapping the Goodreads flow, I looked at other similar apps to see what they did well and what users enjoyed most in logging, reviewing, and interacting with content.

This research helped me identify strategies for reducing steps, offering more flexible options, and keeping users engaged.

RESEARCH

Analyzing similar apps to inform user needs

After mapping the Goodreads flow, I looked at other similar apps to see what they did well and what users enjoyed most in logging, reviewing, and interacting with content.

This research helped me identify strategies for reducing steps, offering more flexible options, and keeping users engaged.

RESEARCH

Analyzing similar apps to inform user needs

After mapping the Goodreads flow, I looked at other similar apps to see what they did well and what users enjoyed most in logging, reviewing, and interacting with content.

This research helped me identify strategies for reducing steps, offering more flexible options, and keeping users engaged.

DESIGN

Faster, easier book updates in one place

I consolidated all actions into a single overlay, which gets rid of the mental effort of recalling where different controls are located.

This reduces cognitive load and let users log updates in one continuous flow, making task completion feel effortless.

DESIGN

Faster, easier book updates in one place

I consolidated all actions into a single overlay, which gets rid of the mental effort of recalling where different controls are located.

This reduces cognitive load and let users log updates in one continuous flow, making task completion feel effortless.

DESIGN

Faster, easier book updates in one place

I consolidated all actions into a single overlay, which gets rid of the mental effort of recalling where different controls are located.

This reduces cognitive load and let users log updates in one continuous flow, making task completion feel effortless.

DESIGN

Faster, easier book updates in one place

I consolidated all actions into a single overlay, which gets rid of the mental effort of recalling where different controls are located.

This reduces cognitive load and let users log updates in one continuous flow, making task completion feel effortless.

WIREFRAMES

BRANDING

INTERACTIONS

DESIGN

Personality through interactions and branding

I wanted to make logging enjoyable while addressing user complaints about the app feeling outdated.

I designed a playful squid mascot and branded “Ink it” buttons to encourage logging. Animated liquid effects in the navigation bar mimic water and ink, reinforcing the theme.

Peer feedback confirmed the app felt fun, intuitive, and on-brand.

DESIGN

Personality through interactions and branding

I wanted to make logging enjoyable while addressing user complaints about the app feeling outdated.

I designed a playful squid mascot and branded “Ink it” buttons to encourage logging. Animated liquid effects in the navigation bar mimic water and ink, reinforcing the theme.

Peer feedback confirmed the app felt fun, intuitive, and on-brand.

DESIGN

Personality through interactions and branding

I wanted to make logging enjoyable while addressing user complaints about the app feeling outdated.

I designed a playful squid mascot and branded “Ink it” buttons to encourage logging. Animated liquid effects in the navigation bar mimic water and ink, reinforcing the theme.

Peer feedback confirmed the app felt fun, intuitive, and on-brand.

DESIGN

Personality through interactions and branding

I wanted to make logging enjoyable while addressing user complaints about the app feeling outdated.

I designed a playful squid mascot and branded “Ink it” buttons to encourage logging. Animated liquid effects in the navigation bar mimic water and ink, reinforcing the theme.

Peer feedback confirmed the app felt fun, intuitive, and on-brand.

EXECUTION

Animated walkthrough

The final animation brought the interactions to life, showing how the new flow and playful details come together in one cohesive design.

EXECUTION

Animated walkthrough

The final animation brought the interactions to life, showing how the new flow and playful details come together in one cohesive design.

EXECUTION

Animated walkthrough

The final animation brought the interactions to life, showing how the new flow and playful details come together in one cohesive design.

EXECUTION

Animated walkthrough

The final animation brought the interactions to life, showing how the new flow and playful details come together in one cohesive design.

ANIMATED PROTOTYPE

The OUTCOME

"Polished and professional […] impressive across several aspects."

Feedback from others recognized that Inkwell balanced usability, engagement, and personality. Nuanced reading statuses and playful interactions, like the mascot, were noted as intuitive and enjoyable.

This feedback reinforced the value of designing for user needs and considering small interaction details, insights I carry forward into future projects.

WANT MORE?

STARTERBYTE

BALI SUN TOURS

THANKS FOR STOPPING BY

shannonjaya5@gmail.com

shannonjaya

THANKS FOR STOPPING BY

shannonjaya5@gmail.com

shannonjaya

THANKS FOR STOPPING BY

shannonjaya5@gmail.com

shannonjaya

THANKS FOR STOPPING BY

shannonjaya5@gmail.com

shannonjaya